Surge Review: SEMrush, the all-in-one marketing toolkit


Stuart Goulden


SEMrush is the gold standard of marketing toolkits for digital marketers and entrepreneurs. With 28 core tools in their arsenal, SEMrush includes everything you need to take your website’s SEO game and content engagement to new heights.

  • Rating 10/10
  • Price $99.95 p/m+
Free Trial
SEMrush - - all in one digital marketing toolkit - features
  • Powerful features, Scalable SEM solution, Keyword database, SEO opportunity spotting, Free trial
  • Hard to fault, 14-day trial could be longer

What is SEMrush?

In a time of information overload but scarce attention, one surefire way to stand out is a good SEO game.

SEMrush is the self-proclaimed all-in-one marketing toolkit for digital marketing professionals. It’s hard to disagree with them: with ten years in the game, they have built an unrivalled feature set and keyword database that produce a staggering amount of data and insight. At the last count that represented 800 million keywords, 100 geo databases and 130 million domains. No wonder it is the go-to platform for 3 million users and counting.

SEMrush’s features are packaged into four modules, each a key component of a strong online presence:

  • SEO – helping you to better understand competitor strategies, spot opportunities and drive more qualified traffic
  • Paid Traffic – to sharpen your paid portfolio and improve ROI
  • Social Media – reporting and posting across the major platforms
  • Content & PR – discover your best performing content and why

Clearly boasting a robust digital marketing toolkit and the training to match, SEMrush promises to take your website and SEO expertise to the next level. So, does it? Let’s find out…

SEMrush Features.

Where to begin? All of SEMrush’s plans consist of the same core 28 features and build-up from there.

  • Site Audit
  • On Page SEO Checker
  • Position Tracking
  • Social Media Tracker
  • Social Media Poster
  • Backlink Audit
  • Marketing Calendar
  • Log File Analyzer
  • Brand Monitoring
  • Post Tracking
  • Content Audit
  • Organic Traffic Insights
  • PPC Keyword Tool
  • Organic Research
  • Keyword Research
  • Keyword Magic Tool
  • Ad Builder
  • Advertising research
  • Display Advertising
  • Backlinks
  • SEO Content Template
  • Sensor
  • Keyword Difficulty
  • Gap Analysis
  • Traffic Overview
  • Lead Generation Tool
  • Topic Research
  • My reports
  • Notes

Of course, not all features are created equal. Let’s dive into the most powerful features that SEMrush offers.

Keyword: Difficulty & Suggestions

SEMrush’s tools help you to find the best keywords with the most potential. This includes common and unique keywords, estimated difficulty, and over 2 million new keyword ideas with phrase matches and related keywords.

Competitor analysis

Discover what competitors are ranking for, across both paid and organic, and identifies where opportunities lay. SEMrush’s tools also pick up on new organic competitors and any position changes of domains.

Ad research

Gain valuable intelligence on AdWords, Bing Ads and display ads. Uncover rival advertising strategies, keywords, creatives and budgets before crafting your own.

Position tracking

Discover where you rank for your keywords, now and over time. Do so by different locales and devices. Better organise your keywords in groups with tags.

Backlink analysis

Improve your ranking by improving your links. Find all your backlinks and those of the competition, including link authority, toxic banklinks, follow/no follow and their geolocation.

Site audits

The starting point for any SEO project. Check your website’s organic health, diagnose any SEO issues and tick off your optimisation to-do list. Includes hreflang mistakes, HTTPS checks and AMP implementation flaws.

Content tracking

What is your best performing content? Track all the most important content metrics, including user behaviour on your site, social engagement and any earned backlinks.

Social: Reporting & Posting

Develop a winning social media strategy. Unpick how you compare against your competitors on social media and why by analysing the engagement stats of individual posts. Then use the SEMrush poster to schedule your own social content on Facebook and Twitter.

Things to consider.

SEMrush Academy

Become an SEO pro by enrolling in SEMrush’s free courses and earning accreditation. The curriculum covers technical SEO, Content Marketing, PPC, Affiliates and SMM.

Excellent onboarding

Embark on a free SEMrush trial and you’ll be able to access the support you need to become a SEO/SEM expert in no time. Onboarding comes in the form of webinars, ebooks, blog posts and even games!

Custom reports

Get all your SEMrush data in a single PDF report, complete with your branding and commentary. Schedule your reports to be shared on a regular basis.

Bug bounty

Calling all security researchers, SEMrush will reward any weaknesses you discover in their tech. So far they’ve paid out $55,000 to eagle-eyed researchers!

SEM at scale

SEMrush is as close as you’ll get for an all-in-one solution that you can grow into. It offers an unrivalled breadth of languages, projects, users and reports yet remains at a competitive price point.

SEMrush pricing.


14 day free trial then
$99.95per month
  • Access to 28 core features
  • Domain & Keyword Analytics - 10,000 results
  • Traffic Analytics - 3,000 results
  • Up to 5 projects
  • Keyword tracking - 500
  • Pages to crawl - 100,000
  • SEO Ideas Units - 500
  • Social profiles - 10
  • Scheduled PDF reports - 5
  • Number of users - 1
  • Plagiarism checks


14 day free trial then
$199per month
  • Access to 28 core features
  • Domain & Keyword Analytics - 30,000 results
  • Traffic Analytics - 5,000 results
  • Up to 50 projects
  • Keyword tracking - 1,500
  • Pages to crawl - 300,000
  • SEO Ideas Units - 800
  • Social profiles - 30
  • Scheduled PDF reports - 20
  • Number of users - 1 (others chargeable)
  • Plagiarism checks
  • + Historical data
  • + Branded PDF reports


14 day free trial then
$399.95per month
  • Access to 28 core features
  • Domain & Keyword Analytics - 50,000 results
  • Traffic Analytics - 10,000 results
  • Up to 200 projects
  • Keyword tracking - 5000
  • Pages to crawl - 1,000,000
  • SEO Ideas Units - 2,000
  • Social profiles - 50
  • Scheduled PDF reports - 50
  • Number of users - 1 (others chargeable)
  • Plagiarism checks
  • Historical data
  • Branded PDF reports
  • + White label reports
  • + API access

Take advantage of SEMrush's free 14-day trial before you decide on which subscription tier to go for. Plus get 2 months free when paying annually.


SEMrush is a seriously polished platform, offering entire workflows for digital marketing professionals.

Given the breadth and depth of its toolkit, there’s no shortage of data you can get from SEMrush. For those just getting started, their competitor intel will give you an instant snapshot of their strategies, backlinks and customers, helping to inform your own plans. Those willing to commit a decent amount of time to SEMrush and regularly implement its insights will help you to stand out from the pack, create better content, and find new customers.

SEMrush’s pricing plans, team-based projects and customisation options lend it to agencies, allowing you to satisfy multiple clients with ease and evidence your return on investment.

At the other end of the spectrum, its intuitive interface, helpful onboarding and Academy training can quickly turn any digital marketing novice into a pro.

Check out their free trial and see for yourself.


Founder of future-led marketing agency and start-up studio, Like No Other.