Linktree is an editable webpage that houses all of the links you want to share with your social followers. It replaces the single link that’s usually on your profile page on platforms such as Instagram, Facebook, Youtube, Twitter, TikTok and LinkedIn. You can display unlimited links on your Linktree to show off your best content, point to a product page, gather newsletter subscriptions via Mailchimp, and more – all at the same. It might not sound like a lot, but this simple tool is perhaps the easiest way to get your followers acting on your content.
If you find yourself regularly changing your profile link and wanting multiple links to multiple pieces of content instead, then Linktree is for you.
Use the service to link to articles, new products, projects, crowdfunding pages, tour dates or ‘work with me’ pages. If it exists on the internet, you can link to it. And as the URL always stays the same, all you need to do is update your Linktree links when you’ve something new to link to.
In other words: no more manual editing of that bio link! Or being forced to link to only a single piece of content!
It’s no wonder Linktree has gained over 5m users and counting in such a short space of time. Customers include some of the biggest names in fashion and entertainment, including Alicia Keys, Jamie Oliver, Vice, Expedia, Eva Mendes, Naomi Campbell, and the World Surf League and Billabong! And with an excellent free version, it can do the same for you too.
It’s crazy to think this popular tool was created in an evening! surges.co interviewed its co-founder Alex Zaccaria early on in its journey to find out exactly how.
Linktree started as a simple fix to a recurring problem Alex’s agency clients (mainly record labels) were facing. That is, the frustration of social followers not converting into listeners and buyers of an artist’s back catalogue. In his own words:
“For people creating lots of content, it’s incredibly frustrating to keep updating that link, and it means their audience can’t find content beyond the latest post. But it’s also useful to point people to all your content from places like YouTube, Facebook and Twitch too.”
One thing led to another and the tool has scaled rapidly into what it is today. Alex’s focus is now firmly on serving these “inspiring” customers, helping the content they produce find new and bigger audiences. Read the full interview with Alex Zaccaria here.
We subscribed to Linktree’s Pro package to research this review. This allowed us to test all their premium features for $6 a month. The ones that had the potential to serve surges.co the best were newsletter email signup, link scheduling and the ability to add additional branding.
Now that the review has been published we’ve stuck around as a paying customer.
Linktree is almost good to go out of the box.
Sign up via your Instagram login or email address. Choose your custom URL (e.g. linktr.ee/surges) and pick between a ‘Free’ or ‘Pro’ account. Add your links and that’s it!
Customising how it looks and setting up all the premium features takes a tiny bit longer but it’s designed to be easy. If it doubt, Linktree’s onboarding articles are on hand.
It’s important to note that the ‘Free’ features are incredibly generous and more than enough for a lot of people’s personal social media accounts. Those with significant or growing follower numbers, or a business account, will want to upgrade though.
It all starts here. Feature unlimited links on your Linktree with a description. A preview pane mocks-up your Linktree as it would appear live. The free version includes a small selection of themes and some colour changes but you’ll need to upgrade for full customisation, including highlighting important links, adding photo thumbnails, and removing the Linktree logo.
Regardless of your plan, Linktree lets you handle multiple social profiles and move between them with a quick log-out/log-in switch.
Linktree doesn’t go overboard on data. Free accounts see total clicks per link and lifetime views on your Linktree. Upgrading to the paid version gets you daily clicks, click through rates and correctly attributes the activity to ‘Social’ in Google Analytics.
Keep the affiliate income flowing without having to update your bio link after every post. Amazon Storefront links have extra styling options allowing them to stand out amongst your other links and can be prioritised to the top of your list.
Capture your visitors email addresses directly from Linktree. Instead of your link directing them to another page, it turns into an email input field. Integrates seemlesly with Mailchimp and Google Sheets.
Set your links ‘go live’ time to coincide with scheduled posts and any multi-channel campaigns you’re running.
Retarget your Linktree visitors on Facebook and Instagram by adding your Facebook Pixel ID. Okay, this isn’t anything an Instagram business account can’t do but it’s a bonus for personal accounts.
Professional users will want Linktree to mirror their brand. You have complete control over your colours, button styles and fonts, upload your own profile image and remove the Linktree logo.
Not all links are equal. Highlight your most important ones with priority links. You can also add thumbnails and temporarily send visitors to one link with Leap Links.
$0-$6 per month
Linktree has two tiers – a free version and a paid monthly subscription. The former is made for casual social media users. However, for $6 a month Linktree Pro gives is an influencer’s dream, with features such as integrated newsletter signups, additional themes, scheduled links, advanced analytics and thumbnail images.
The DIY version is to create a page of links on your website. Only you can decide whether it’s worth saving $6 for. Personally, I’d find logging into the CMS and changing the links on surges.co more of a faff – particularly on mobile.
All plans include unlimited accounts and links. You can upgrade or downgrade at any time.
There’s plenty of self-help guides in the Linktree Support Centre. However, as one of the benefits of upgrading is priority service.
I’d known about Linktree for a while – spotting it on others’ social profiles – but it took this review for me to investigate further. The reason being I thought it would be a paid-only service or a hassle to setup and maintain. How wrong I was.
Linktree’s main benefit is being able to display multiple links and change them with ease. Given the hassle it saves, it’s almost inconceivable it allows you to do this for free. The free version is extremely generous, allowing you to showcase a mix of permanent and fleeting content you want to put out to your audiences. It’s something the social platforms themselves should facilitate, but their failure means Linktree can step-up to the plate.
Superusers will want to upgrade and I think they’ll agree that $6 per month is a more than fair price to pay for the additional features. If you want your page to be ‘on brand’ or grow your newsletter subscriber numbers, it’s a must. There are DIY solutions for creating your own link lists but in reality these are a pain to maintain compared to Linktree.
It’s for that reason that Linktree has rightly won its place as a staple in our marketing stack.