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Khalid Saleh of FigPii - FigPii is a conversion optimization tool for SaaS companies. It pinpoints where visitors are getting stuck and recommends easy wins for improving your site. A conversion consultant in a box. We spoke to Khalid about how FigPii makes sense of mountains of data (something he calls ‘data obesity’) and helps ecommerce store owners to focus on what matters most to visitors. How FigPii evolved from an internal tool for his clients to full-grown SaaS. And the biggest learnings and wins along the way, plus some priceless tips for anybody embarking on their own maker journey. It’s a good one!Their Story